Egg Press Manufacturing / EP.MFG: Art Direction
2023 EP.MFG Brand Development
EP.MFG was formed as a solution to clarify the wholesale and manufacturing arm of Egg Press to buyers and custom clients. The direction aims to showcase the industrial grit of the space and the factory’s capacity for volume while balancing the bright, playful greeting cards produced there. The colorful styled imagery emphasizes the material nature of the product, using artifacts of the process to prop and featuring the dimension of the paper to create semi-sculptural compositions. This visual approch creates a unifying tone to house six stylistically distinct card brands.
